Social Media Marketplace

The widespread use of social media around the world has created an unprecedented opportunity for businesses to connect with their target markets. Social media marketing programs use the trusted word-of-mouth method to spread your marketing messages from friend to friend and consumer to consumer via a highly accessible, low-cost platform.

Aligning your business objectives to a social networking strategy involves mapping a broad variety of social media opportunities (i.e., Facebook, YouTube, Wiki, blogs, podcasts) with your organizational goals and capabilities.

Luxoft’s experience with the development of social networking models in the production marketplace will help your organization develop and deploy social media initiatives, both internal and external, that deliver the benefits of improved communications amongst customers, business partners and employees; increasing the number of new customers or business partners; and, ultimately, increased profitability. Luxoft’s social media initiatives include:

• Corporate Facebook pages
• YouTube channels and podcasts
• Corporate web sites and consumer portals
• Corporate Wikis
• Corporate blogs and micro-blogs (i.e., Twitter)
• Feed subscription services
• Social bookmarking systems