CRM

Customer relationship management (CRM) is a vital strategy for attracting new customers and retaining existing customers while maintaining low marketing costs. CRM systems provide the capability for instant market research of a company’s products, customers and performance.

Luxoft has extensive expertise in the development of CRM solutions for global financial institutions. Our customer relationship management systems ensure accurate, up-to-date and comprehensive overviews of each customer relationship, with views into related customers that improves cross-selling capabilities. Related customers are consolidated into hierarchies based on factors such as affiliation, geographical position, products, and other attributes to manage relationships more effectively, while mitigating risks. To protect the customer’s confidential information, Luxoft has developed a unique, role-based security model that sets user permissions at the attribute or attributes group level.

An intuitive user interface with smart navigation improves productivity immediately, while a variety of reporting functions, from call center reports to senior management reports, provide the analytical data needed to make the best tactical and strategic decisions. In addition, marketing functionalities include capabilities to wage marketing campaigns.

Luxoft offers CRM solutions for opportunity management to acquire and build the sustainable, long-term customer relationships that increase profitability.

For more information, please contact our business representative