We have mobile phones, PDAs, Twitter and Facebook, Skype and Asterisk. It is not difficult to find almost anybody, not difficult to search for information, not difficult to talk. The dilemma is finding a reason to communicate. This is the biggest problem of our era.
From this perspective, the car is a unique communication tool. The road itself gives us a lot of reasons to communicate. We discuss vehicles, jams, cities, roads, police inspectors and possible detours. We make pictures. We record sounds. We sing and we listen to music. This communication context is much more fruitful than, let’s say, an office where we’re restricted with a number of social limitations.
Luxoft is working to bring socialization to the car. Our approach is to create a dedicated social network environment for in-car users: drivers and passengers. While integrated with the global Internet world, this environment remains unique, with its own ergonomics, events and communication methods. We are working to make it easy and convenient while driving, safe, location-oriented and scalable. We started. The in-car social network is still exotic, even as an idea. We try. We see. We prove. But we consider our approach to be one of the most effective extensions of car multimedia for the next several decades.