Creating immersive, rich and responsive user experiences

Designing for the increasingly software-defined automotive industry

 

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Helping distinguish brands as automotive leaders by providing next-generation user experiences

Automobiles are increasingly becoming software-defined, and users have rising expectations for in-vehicle experiences that are personalized, intuitive and interactive. By creating unique, next-generation user experiences, automakers can reinforce their brands and differentiate themselves in the market.

 

We help automakers and their key partners create market-leading, customizable experiences, bringing them to market quickly and cost-effectively. This can include addressing technical, integration and implementation challenges.

 

Our flexible and end-to-end User Experience solution combines our expertise in advanced UX concept creation, UI design, and VR/AR solutions with a robust innovation process and access to the latest technologies. Luxoft’s solution combines our capabilities in key areas of concept car and HMI design, digital cockpit UX design, and digital experience and mobility services. This allows us to enable OEMs and Tier 1s to create complete, innovative and customizable experiences and bring them to market quickly and cost-effectively.

Service overview

We help automakers and your key partners with challenges that include:

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Delivering innovative and leading-edge UX/UI design ideas

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Realizing a concept or demo for an exhibition or R&D dissemination

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Attaining expert knowledge about driver distraction and safety testing

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Accessing additional design resources, such as for in-car applications or mobility and connectivity services

Benefits of our User Experience services

Working with us enables you to:

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    Optimize productivity across the ideation, design and development of UI/UX solutions

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    Accelerate time to market through flexible, adaptable delivery

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    Create innovative HMIs for current and future customer expectations

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    Use an optimized design and production process for next-generation integrated cockpit, future mobility and connectivity services

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    Attend design-thinking workshops with multidisciplinary strategy experts

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    Create holistic and end-to-end solutions for more human-centered experiences

Talk to one of our experts today