Dr Adam Vile, Senior Partner, Head of Technical Consulting at Excelian and thought leader has had a ‘view point’ editorial piece published in this month’s E-Gaming Review magazine, leaders in business-to-business information provision for the online gaming industry.

The article looks at how the industry can leverage HPC technology to provide personalised pricing to every punter - based on their betting patterns and behaviours - and argues that companies should be investing in this technology if they want to be at the vanguard of the user experience.

While these technologies are well known with platforms such as Facebook and Google, the e-gaming world is still reluctant to adopt them. Is it a question of time?

Read the whole article here