Here's what you need to remember from this year's European edition of the Martech conference.


Why is Martech growing?

Why are Martech/AdTech and other technologies in the field of marketing growing so rapidly? The answer is simp...
We all know that there are 3 roles defined in Scrum: Development Team Member, Product Owner, and Scrum Master. There is no doubt that Development Team Member is a full time job, and that Product Owner probably is too. At least, most of us can ima...
I humbly submit that it's time to improve that.

According to a study by McKinsey & Company, nearly 20% of all global marketing budgets, or about $200 billion, is poorly used.

The reason for this state of affairs is common among ...
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics. In such conditions the ‘Mad Man’ had room to maneuver, and the ‘Math Man’ had a head full of doubts...
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) marketing.

The strength of personal charm wears off

Virtually every B2B buyer needs strong support from...
Customer Experience for marketers has become a hot topic. What is and what is not CX?

The misunderstandings around CX

If we assume that the relationship between human beings and brands is like a relationship, the Customer Experience...
The Lean Kanban Russia conference highlights new ways to manage 21st century creative and knowledge-based businesses. The conference is for anyone who has to make decisions and manage risks, especially managers, executives and those who train or ...
It’s common to hear the phrase “Marketing has not changed – only the tools are different.”

Are you sure?

Chances are, you are using technology right now – listening to music on Spotify, watching movies ...

Scrum Guide, 2013


Transparency is one of the keystones of any Agile methodology. Many problems that we observe during coaching projects may be summarized as poor expectation alignment based on insufficient transparency. Do you reco...