During the last ICP training one of the trainees asked me: “So, ok. You are telling us the cool stuff, unicorns and fairies. But in the real life we have to deal with a zillion of real-life-problems. For example we have several teams contri...
In 2015, Excelian was engaged to replace a critical end-of-day (EOD) and intraday rates marking system at a prominent Australian investment bank. Migration to a big data solution was not a foregone conclusion so complex considerations were involv...
Here's what you need to remember from this year's European edition of the Martech conference.


Why is Martech growing?

Why are Martech/AdTech and other technologies in the field of marketing growing so rapidly? The answer is simp...
We all know that there are 3 roles defined in Scrum: Development Team Member, Product Owner, and Scrum Master. There is no doubt that Development Team Member is a full time job, and that Product Owner probably is too. At least, most of us can ima...
I humbly submit that it's time to improve that.

According to a study by McKinsey & Company, nearly 20% of all global marketing budgets, or about $200 billion, is poorly used.

The reason for this state of affairs is common among ...
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics. In such conditions the ‘Mad Man’ had room to maneuver, and the ‘Math Man’ had a head full of doubts...
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) marketing.

The strength of personal charm wears off

Virtually every B2B buyer needs strong support from...
Customer Experience for marketers has become a hot topic. What is and what is not CX?

The misunderstandings around CX

If we assume that the relationship between human beings and brands is like a relationship, the Customer Experience...
The Lean Kanban Russia conference highlights new ways to manage 21st century creative and knowledge-based businesses. The conference is for anyone who has to make decisions and manage risks, especially managers, executives and those who train or ...