Here's what you need to remember from this year's European edition of the Martech conference.


Why is Martech growing?

Why are Martech/AdTech and other technologies in the field of marketing growing so rapidly? The answer is si...
I humbly submit that it's time to improve that.

According to a study by McKinsey & Company, nearly 20% of all global marketing budgets, or about $200 billion, is poorly used.

The reason for this state of affairs is common amon...
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics. In such conditions the ‘Mad Man’ had room to maneuver, and the ‘Math Man’ had a head full of doubts...
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) marketing.

The strength of personal charm wears off

Virtually every B2B buyer needs strong support fr...
Customer Experience for marketers has become a hot topic. What is and what is not CX?

The misunderstandings around CX

If we assume that the relationship between human beings and brands is like a relationship, the Customer Experien...
It’s common to hear the phrase “Marketing has not changed – only the tools are different.”

Are you sure?

Chances are, you are using technology right now – listening to music on Spotify, watching movie...
The truth is that most marketers specialize in solving problems like "Does this color fit with the overall scheme?" This approach is good and very bad at the same time It’s good, because a "gut feeling" is essential in marketing. Any good m...