Sony Pictures Television, a major television network business, had a challenge: with websites all over the world, the time it was taking to localize programming and advertising in each market was consuming too many resources, not to mention diluting the value of the brand. To add complication, each local market had its own set of programming and advertising needs. They were in need of an enterprise content management solution.
Smashing Ideas, the design and innovation arm of Luxoft, developed a single, cohesive digital content management system (CMS) that empowered country/region content managers to extend their administrative power and advertising reach.
This new content delivery platform supports more than 100 websites in 22 languages worldwide, delivering digital content all over the world, as well as enables connections to all 11 major social networks through a third-party service. The platform provides site managers with the flexibility to add registration, sharing, and activity feeds with ease, which allows for social networking that is directly relevant to their markets. Our client now has a means for timely digital content delivery.
With a reliable CMS implementation, site managers get a consistent design with layouts that are easily customized per country and region. Now, countries all over the world can deploy customized websites in 6 weeks or less. Promotional content for new shows can be created once and syndicated across all regions in minutes.
Built with an eye towards the future, the enterprise content management solution continues to grow far beyond the initial offering, and is powering second-screen applications, subscription video-on-demand, and TV everywhere experiences.