One of the world’s largest Fortune 500 travel companies was having problems with their internal communications. Operating in siloes was doing little for creating and maintaining an open culture, so they needed to reimagine their whole approach to organizational communication. The development of a flexible, cross-channel, internal communication strategy, approach and roadmap made a crucial contribution to their success.
Luxoft’s design and innovation arm, Smashing Ideas, aimed to discover how the client could optimize their organizational communication systems and incorporate the needs of a modern workforce.
Transforming a company’s culture — the beliefs, values and behaviors of employees — is never easy. But basing their internal communication tactics on a shared understanding of values, employee insights and metrics did the trick for Smashing Ideas.
Smashing drew upon employee focus groups, stakeholder interviews and market research to develop distinct employee archetypes. This led to the creation of the “Future State of Internal Communications Plan,” a strategic roadmap, best practices for each communication channel and recommendations for when to use each channel. With the right tools, methods and processes, Smashing Ideas soon established an employee-centric mindset, building a scalable, connected environment and improving internal communication.
As a result of this project, our client gained the following benefits:
- The employee experience is now transparent and empowering.
- Our adaptive approach provides consistency and personalization, using data to tailor experiences and strategies.
- Information is easy to find, trustworthy and provides insight.