"A Practical Guide to Data Monetization"
A Comprehensive eBook

Bonus: 60-min webinar podcast "The Alchemy of Data Monetization in Media & Telco"



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Data is your key asset - are you maximizing its value? Find out how to turn your data into gold.  

The key to successful data monetization is identifying and understanding the business processes you want to optimize, finding and integrating your data, and identifying which analytics will provide actionable insights. 


Luxoft and Microsoft experts will guide you through using these insights to increase revenue, reduce costs, and make quicker, more accurate data-driven business decisions.

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How should you approach monetization?
How should you approach monetization?
What are the risks?
What are the risks?
What are the benefits?
What are the benefits?
What are the costs to build capability and execute the strategy successfully?
What are the costs to build capability and execute the strategy successfully?

Luxoft’s “Practical Guide to Data Monetization” eBook will help you:

         

  • Develop and make the most of your data monetization strategy
  • Work out which approach is best for your organization:
    • Direct monetization – create new revenue streams by providing access to your data
    • Indirect monetization – use insights to improve your business

Our Speakers

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Dr. Ken Urquhart, Chief Data Alchemist linkedin-icon

Dr. Ken Urquhart works with Luxoft global clients to identify and implement data monetization strategies to increase bottom lines. Previously he has enjoyed successful executive careers at Sun Microsystems, IBM and Microsoft. Since 2015, Ken has been advising startups on artificial intelligence/machine learning/blockchain and has delivered business strategies and new technology prototypes to global corporations. He holds three degrees in physics.

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Giovanni Marchetti, Principal Software Engineer and AI Evangelist at Microsoft linkedin-icon

Giovanni Marchetti has been in IT for over 20 years, in roles ranging from consultant to software engineer and architect. He focuses on artificial intelligence and high-performance computing. He works with Microsoft partners and customers to solve real-world problems in those areas. Prior to Microsoft, Giovanni had senior roles at both IBM and Unisys, and he holds dual degrees in Computer Science and Electrical Engineering.

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