Digital Merchandising and Customer Engagement Analytics
Luxoft was asked to help Microsoft design and deliver an engaging, interactive and consistent way to highlight key benefits for over 5000 devices and software in more than 105 retail stores worldwide.
• Designed an interactive display to showcase applications and related accessories that is complete with usage reporting and device engagement analytics to enhance each customer’s experience.
• Created a platform that adapts to all products, services and brands with immersive content. It’s a cloud-based retail merchandising application that configures devices, pushes demos and promotion offers from one centralized location to every retail location and device on display.
• Provided a real-time visual dashboard measuring “store health” that continuously monitors digital merchandising and delivers device engagement analytics.
• Self-guided immersive experiences at POS that showcase the powerful benefits of Microsoft products that is attractive to customers.
• Clients can get live updates about each individual device as well as IT automation, remote deployment and real-time time ticket support.
• Delivers more efficient, consistent content management for a fraction of the cost.
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