The company will have a new, high function media content platform to position it competitively in its global industry. In increasingly diverse and competitive media markets, ability to provide better services is a key differentiator. An added-value media content platform will boost the company’s reputation not just amongst its direct customers, but also amongst the customer’s supplier network.
The company’s customers will have a stable application for uploading both purchased media content and their own content, and be able to distribute it quickly and easily across their own networks to end users anywhere in the world. The architecture supports big volumes of content, and high usage will not affect system performance. This is particularly important around the time of major events, such as film and music awards, when customers are uploading a wide range of media content from multiple devices.