Helping OEMs take control of software architecture to provide Location-Based Services
Supporting automakers across the entire software and application development and integration space
Enabling automakers to create best-in-class Location-Based Services
Through seamless in-car experiences, automakers can differentiate their brand, attract and retain customers, and understand more about their users. Location-Based Services (LBS) provide these experiences by processing and analyzing geospatial, location and application data.
To achieve this, automakers need more open and flexible software architectures and disintermediate services from vendors in order to integrate them into a single best-in-class experience.
We help OEMs take greater ownership of their software — our LBS capability includes advisory, engineering, design, development and implementation for the integration of in-car navigational and LBS applications.
Service overview
We can help automakers and their key partners with challenges that include:
Increased simplicity
Integrating Location-Based Services provided by different vendors (such as map content and point of interest data)
Future-ready
Implementing and integrating predictive navigation in accordance with advanced driver assistance system interface specifications (ADASIS)
User-centric vision
Implementing enhanced user experience from all branded services and integrating with third-party services
Increased safety
Introducing Electric Horizon to enhance road safety, with compliance to EU regulations
Holistic approach
Developing solutions across the entire digital cockpit, including in-vehicle entertainment, instrument cluster and rear screen entertainment
Benefits of our Location-Based Services
Increased efficiency

Achieve scalable results faster and more efficiently, with lower risk
Maintain control

Keep ownership of the software at the heart of your platform
Expanded expertise

Access industry leading LBS experience from a broad portfolio of projects and clients
Better UX

Grow your competitive advantage by delivering unique user journey experiences
Leading experience

Build best-in-class solutions using our knowledge of connected vehicles

Talk to one of our experts today
News and insights
Our team