In this webinar, Brian Marr, Chief Strategy Officer of Smashing Ideas (the design and innovation arm of Luxoft), will discuss the importance of evaluating Progressive Web Applications (PWAs), which use modern web capabilities to deliver an app-like experience to users, as part of your customer engagement strategy. He will be joined by Cheney Tsai, Senior Mobile Solutions Consultant at Google, who will share how PWAs are helping shape modern customer journeys, along with where companies are finding the most success. We’ll look at specific examples of companies benefitting from modernizing their web experience and discuss how you can get started with evaluating the revolutionary new approach now.
Brian Marr, Chief Strategy Officer, Smashing Ideas
Brian is the head of the Smashing strategy practice, and he is focused on identifying insights and opportunities that lead to innovative, differentiated solutions, and for helping teams set an ambitious, but achievable, vision and roadmap. His experience in software product management, digital media, and advertising has resulted in the opportunity to work in an executive consulting role with clients including ReachNow, Philips, Microsoft, Johnson Controls, Wilson, and Blue Nile.
Cheney Tsai, Senior Mobile Solutions Consultant, Google
Cheney is a solutions consultant at Google, currently focused on advancing the mobile web. He works closely with top partners to adopt modern web technologies (like PWA and AMP) and raise the bar of mobile UX. Prior to Google, Cheney was an engineer at Pickie (acquired by RetailMeNot) and a consultant at Deloitte.