Ford surprised the industry earlier this year by offering up its AppLink API as open source to be hosted by the GENIVI Alliance even though Ford is not a member of the organization.

One of the biggest challenges for the automotive industry is to develop a human-machine interface system (HMI) that that is simple, accessible, non-distractive — and affordable. Consumers demand the safety and infotainment advantages of automotive human-machine interface (HMI) systems but, according to a Frost & Sullivan survey, they do not want to pay a premium for those options.