Luxoft’s Financial Industry Expertise Also Highlighted at Outsource World New York

New York & Moscow, October 25, 2007 – Luxoft, Russia’s largest provider of high-end IT outsourcing services and product development announced today that Deutsche Bank, one of its leading financial industry clients, was recognized with an Applied Innovation Award in Manhattan on October 23, 2007 for the ground-breaking CRM development project the two companies have partnered on over the past several years.

Additionally Luxoft is highlighting its expertise in the financial sector this week as a sponsor, speaker and exhibitor at the Outsource World New York conference.

Deutsche Bank Innovation Recognized

The Applied Innovation Awards, which celebrated their debut at the St Regis, New York, was hosted by the International Association of Outsourcing professionals (IAOP), Wipro, the IT Association of America (ITAA), and Forbes. It is the first global award to recognize best practices in co-innovation and strategic sourcing and recognizes organizations that have successfully taken a breakthrough idea from concept to reality and have tangible results to show for their efforts. 

From nearly 150 applications worldwide the jury selected just 12 winners. 

Deutsche Bank was recognized at the highest level given with a Jury’s Special Award for its work on an easy-to-use, real-time CRM system called Client First which was co-developed with Luxoft and serves over 5,000 Deutsche Bank employees across Europe, North America and Asia Pacific.

The new system is three times faster than its predecessor and provides superior single point of access to corporate client data. In addition, Client First brings together sales, global relationship managers, and senior investment bankers across the organization. 

This jointly developed CRM system has been such a success internally at Deutsche Bank that earlier this year Deutsche Bank began marketing Client First to other companies within and beyond the financial industry. 

Front & Center At Outsource World New York

As further demonstration of Luxoft’s deep and strong track record in the financial services industry, Luxoft is serving as a silver event sponsor and featuring solutions and services for the financial vertical at this year’s Outsource World New York being held through October 25, 2007 at the Jacob Javits Center (Booth #309.)

Luxoft USA President Lev Saks, based at the company’s Wall Street-area offices, is a featured panelist at the show speaking on the unique benefits of outsourcing with Eastern Europe as part of the “Finding Your Next Outsourcing Haven – The Hottest Emerging Destinations” session.

Luxoft executives will also speak with media and analysts at the conference about the newly released Luxoft and SD Forum “2007 US ISV Market Report: Key Factors in Outsourcing.” Study highlights include key criteria in choosing outsourcing partners, considerations for nearshore and offshore models and performance satisfaction perceptions of companies outsourcing domestically only vs. those employing multisourcing strategies.  Details on this study can be found at:

About Luxoft

Luxoft, founded in 2000, is Russia’s largest provider of high-end IT outsourcing services with operations in the US, Canada, UK, Ukraine and the world’s largest delivery capabilities in Russia and CIS.

Luxoft works with global enterprises and independent software vendors (ISVs) enjoying long-term relationships with industry leaders such as Deutsche Bank, IBM, UBS, T-Mobile and Dell.

Luxoft's software development processes meet the highest quality standards, and the company was the first in Europe to achieve Level 5 CMMI quality certification. Luxoft runs research and development centers in Moscow, St. Petersburg, Dubna and Omsk in Russia as well as centers in Kiev, Dnepropetrovsk, and Odessa, Ukraine, and Vancouver, Canada.

Luxoft is the recipient of the 2007 Frost & Sullivan Global Outsourcing Growth Excellence & Customer Value Leadership Award and was named a finalist for the 2007 Outsourcing Excellence Award sponsored by Everest Group and Forbes Magazine. In addition, Luxoft was dubbed a Rising Star in the 2007 Global Outsourcing 100 from IAOP and was ranked the world's #1 IT Outsourcing Product Engineering Vendor in the 2006 Black Book of Outsourcing.

For more information on Outsource World New York please visit