Speakers Explore Priorities, Critical Needs & Best Practices for ISVs

SAN JOSE, Calif. – September 25, 2007 – SDForum, Silicon Valley’s leading source of information and education in the technology community, today announced the panel “IT Outsourcing Today: What Matters the Most” to be held 8:00 am on Oct. 2nd at the Pillsbury Winthrop Shaw Pittman LLP office in Palo Alto.

Expert panelists from industry leaders – Everest Research Institute, Luxoft, My Global Career, neoIT and Ping Identity Corporation – will discuss and debate key priorities, critical needs and best practices in IT outsourcing, as they pertain to the Independent Software Vendor (ISV) market.

Attendees will receive a complimentary copy of the new research report, “2007 US ISV Market Report: Key factors in outsourcing,” which was sponsored by Luxoft, Russia’s largest provider of high-end IT outsourcing services and product development. Based on interviews with more than 200 decision-makers across the country, the report found that 94 percent of respondents outsourced part or all of their software development over the past 12 months.

“The need to reduce costs may be the initial reason companies consider outsourcing, but these days cost alone is not the most important determining factor. And it isn’t the most important factor for long-term, successful engagements for ISVs or outsourcing vendors. ISVs are not willing to trade off cost savings at the sacrifice of quality,” said Michael Vax, Chief Executive Officer, Luxoft Canada.

“Outsourcing is a fact of business for technology enterprises today, whatever their size. The new report provides insights into the market, including a better understanding of what drives the decision to outsource,” said Susan Lucas-Conwell, SDForum CEO. “We are pleased that leading experts from around the country have agreed to share their understanding and knowledge of outsourcing with participants here in Silicon Valley.”

Speakers at the event include:
• Dean Davison, Vice President, Research, neoIT
• Andre Durand, Chairman and Chief Executive Officer, Ping Identity Corporation
• Ross Tisnovsky, Vice President, ITO Research, Everest Research Institute
• Michael Vax, Chief Executive Officer, Luxoft Canada
• Moderator: Rusty Weston, Founder & Chief Blogger, My Global Career

Price & Registration
The event is $20 for SDForum members and $30 for non-SDForum members. Visit SDForum’s website at www.SDForum.org/ITOutsource to register or view the complete agenda.

Press Registration
Media are invited to attend the event. For media registration, please contact Kathlyn Ripley at SDForum@fortythreepr.com.

About SDForum
SDForum has been instrumental in setting the high tech industry agenda for more than 22 years. As a high-tech non-profit dedicated to educating and creating relationships within the technology community, SDForum provides the latest insights on emerging technology trends and best business practices through events, specialized services and resources. The SDForum reaches 12,000 software professionals annually, through more than 20 programs a month that promote emerging technologies and business practices. Long-standing relationships in Silicon Valley include software companies such as HP, IBM, Microsoft, SAP and Sun Microsystems. In addition, SDForum has support from the City of San Jose, and sponsorship from over 30 venture capital firms, financial institutions, multinational enterprises, international trade organizations and service providers. For more information, visit www.sdforum.org.

About Luxoft
Luxoft, founded in 2000, is Russia’s largest provider of high-end IT outsourcing services with operations in the US, Canada, UK, Ukraine and the world’s largest delivery capabilities in Russia and CIS.

Luxoft works with global enterprises and independent software vendors (ISVs) enjoying long-term relationships with industry leaders such as Deutsche Bank, IBM, UBS, T-Mobile and Dell.

Luxoft is the recipient of the 2007 Frost & Sullivan Global Outsourcing Growth Excellence & Customer Value Leadership Award and was named a finalist for the 2007 Outsourcing Excellence Award sponsored by Everest Group and Forbes Magazine. In addition, Luxoft was dubbed a Rising Star in the 2007 Global Outsourcing 100 from IAOP and was ranked the world's #1 IT Outsourcing Product Engineering Vendor in the 2006 Black Book of Outsourcing.