Strategy + Innovation =
Smashing Ideas

The strategic transformation consultants who prioritize experiences

Luxoft’s Smashing Ideas team designs human-centered digital strategies that help you maintain relevance and a razor-sharp competitive edge


Human-centered digital transformation

In a rapidly shifting business landscape, keeping pace with change is a complex challenge. A people-first digital strategy empowers you to define and deliver solutions faster, creating the sort of experiences customers want.


Our experienced Smashing Ideas team of domain, business-design and technology experts collaborates with you as an active partner. The team meets you where you are on your digital transformation or progressive journeys. Whether net-new or by evolving bespoke roadmapping, our experts build and drive solutions that create sustainable and measurable value.

Experiences that go beyond usability

As customer and employee expectations grow, meaningful experiences that empower, motivate and engage users emotionally are vital for building and maintaining customer loyalty.

Smashing strategy and innovation solutions

To deliver groundbreaking digital products and services you need agility. An organization with unmodernized alignment, under-utilized data, outdated technology and legacy systems, along with a cultural resistance to change, could be holding back progress and impacting user experiences. We meet your business where it is now to help you be more flexible and address complex challenges with less risk.


Design-thinking workshops are an invaluable aid to progress. The workshops incorporate everything from research and data insights, to in-lab and at-home user testing, focus groups, reports and dashboards. They allow Smashing Ideas’ multidisciplinary strategy experts to work closely with you, creating holistic, end-to-end solutions that drive quantifiable business value and deliver exceptional experiences.

Transformational roadmapping
Create and adopt a roadmap for your transformation

Get buy-in from stakeholders on the importance and implications of change by drafting clear, actionable, strategic plans

Create human-centered digital operations
Build people-centered digital operations

Examine your existing situation and seek assistance in evolving an operational strategy that supports employees while accelerating progress

Design new digital products, services and ventures
Develop modern digital products, services and initiatives

To guarantee viability and sustainability, identify market potential and benefit from new ideas, prototyping, and verifying value propositions

Enable innovation and business agility
Innovate and maximize business agility

Champion a high-octane culture, increasing agility and nurturing internal design-thinkers in support of long-term innovation capabilities

Motivational UXTM: Nine principles, one goal

Based on your unique goals and business needs, each of the nine outcome-oriented principles is, in turn, emphasized or downplayed by the Smashing Ideas team, to ensure we're creating the optimal human-centered solution for your unique situation. These Motivational UXTM principles also form the ideal framework for brainstorming and helping digitally-fluent teams increase their levels of innovation.

Nine principles image

Consult one of our global strategists