Dive into the new Tech Spark issue
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New Idea, Old Hat
Design thinking may be the latest trend, but the underlying principles of good design were understood centuries ago.
UX Maturity
Design thinking is not just a slogan, it's an essential function of business, sitting alongside marketing, finance and sales.
Why User Experience in Finance Matters
Millennials will soon be the largest consumer demographic. But if you don't give them a good UX, they will go elsewhere.
Knowing Your Users
The most cornmon UX errors are the result of cognitive bias. Don't assume you know how your customers think, listen to them.
Understanding Experiences
Struggling with the notion of user experience? Take some time to reflect on your own daily feelings and experiences.
"Don't Make Me Think!"
If it's not intuitive, it won't work properly. We choose some key insights from Steve Krug's user experience bible.
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