Design thinking may be the latest trend, but the underlying principles of good design were understood centuries ago.
Design thinking is not just a slogan, it's an essential function of business, sitting alongside marketing, finance and sales.
Millennials will soon be the largest consumer demographic. But if you don't give them a good UX, they will go elsewhere.
The most cornmon UX errors are the result of cognitive bias. Don't assume you know how your customers think, listen to them.
Struggling with the notion of user experience? Take some time to reflect on your own daily feelings and experiences.
If it's not intuitive, it won't work properly. We choose some key insights from Steve Krug's user experience bible.