A design Center of Excellence transforms customer experience

In brief

In their latest white paper, design experts Jeroen Bet and Emily R Kessler of Luxoft’s Smashing Ideas discuss the crucial role a customer-centric center of excellence (COE) plays in an organization — driving innovative, cost-effective solutions, enhancing agility and promoting knowledge sharing, particularly in response to unforeseen market disruptions
The white paper highlights challenges in implementing a COE and offers strategies to overcome these obstacles. Luxoft's experience demonstrates the successful launch of COEs even within large enterprises using a small number of contracted staff
Jeroen and Emily take a deep dive into why engaging with an external party to establish and manage your COE is recommended, highlighting benefits such as access to specialized expertise, fresh perspectives, cost-effectiveness and a faster startup process
Luxoft offers assistance in building and managing a bespoke COE tailored to your organization's specific needs and goals

Download White paper

Emily R. Kessler

Associate Strategy Director, Luxoft Smashing Ideas

Jeroen Bet

Strategy Director, Luxoft Smashing Ideas

Jeroen is a strategy director with a solid background in customer experience. Over the course of his 25-year career, Jeroen has worked with companies such as Chempoint, Expedia, Costco, Amazon, and Microsoft. He has collaborated with a variety of stakeholders, including scientists, engineers, plant managers, marketers, conservationists, end-users, and business leaders. Jeroen has successfully led project teams in developing human experiences that incorporate AI and other cutting-edge technologies.

Emily R. Kessler

Associate Strategy Director, Luxoft Smashing Ideas

Jeroen Bet

Strategy Director, Luxoft Smashing Ideas