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Human-centered design: Behavioral intelligence made visible

Envision innovative products and customer experiences

Luxoft’s Smashing Ideas design team meets you where you are

Luxoft’s Smashing Ideas service

Get to market faster with products and experiences that create a closer user connection and serial engagement. Unlock extra value by designing both innovative products and services and new business models.

Combining expertise in human-centered design, business strategy and financial analytics, Luxoft’s Smashing Ideas team builds digital experiences that drive profitable growth for you, and maximum value for your customers.

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Product and services innovation

With a product development process, companies can design, build and launch digital products with impact and scale.

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Transform customer experience

Leverage human-centered design to improve CX by optimizing customer interaction and removing friction.

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Design new business ventures

Identify opportunities, minimize risk and create new business models with an end-to-end product design service.

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Enable innovation

Enhance cultural change and develop in-house design skills with an optimized design process and design tools.

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Go to market faster

Unlock extra value with bespoke product design services and new business models with closer user connection.

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Deep design expertise

Luxoft combines expertise in human-centered design, business strategy and financial analytics to drive growth.

 

A complete end-to-end design service

Unlike many firms, Luxoft offers an entire suite of end-to-end design services. Crucially, our Smashing Ideas team meet you where you are.

 

Product design solutions

Enable strategy and innovation

Enable strategy and innovation

Our product design service collaborates with design teams using net-new or evolving bespoke road mapping to uncover new value paths

Product design and development

Product design and development

Leveraging digital product design, quality assurance and market research, we help design teams that improve existing products and innovate new ones

 

 

Unique Motivational UX™ framework

Motivational UX is a customer-centric approach to innovation that applies decades of multidisciplinary research (behavioral psychology, user experience and game-design thinking) to technology solutions, giving you the strategic edge over your competition.

Motivational UX goes beyond the functional, usable and optimized, to deliver motivational experiences that drive consistent business value.

 

Case studies

Philips Sonicare for Kids Case Study

By harnessing the latest in Bluetooth connectivity, there was an opportunity to create a new product with a holistic brushing experience for kids using a Philips Sonicare brush that was so compelling that they would proactively brush their teeth.

Philips Sonicare for Kids Case Study

Healthcare and Life Sciences

Philips Sonicare for Kids Case Study

By harnessing the latest in Bluetooth connectivity, there was an opportunity to create a new product with a holistic brushing experience for kids using a Philips Sonicare brush that was so compelling that they would proactively brush their teeth.

Philips Sonicare for Kids Case Study

Healthcare and Life Sciences

Philips Sonicare for Kids Case Study

By harnessing the latest in Bluetooth connectivity, there was an opportunity to create a new product with a holistic brushing experience for kids using a Philips Sonicare brush that was so compelling that they would proactively brush their teeth.

Designing the Future of Complex Training and Simulation

A Fortune 100 engineering and manufacturing industry leader sought to redefine their required and complex maintenance training for their primary product. Technology had not only changed what was possible in enterprise training, but had also altered the expectations of trainees.

Designing the Future of Complex Training and Simulation

Telecom, Media and Technologies

Designing the Future of Complex Training and Simulation

A Fortune 100 engineering and manufacturing industry leader sought to redefine their required and complex maintenance training for their primary product. Technology had not only changed what was possible in enterprise training, but had also altered the expectations of trainees.

Designing the Future of Complex Training and Simulation

Telecom, Media and Technologies

Designing the Future of Complex Training and Simulation

A Fortune 100 engineering and manufacturing industry leader sought to redefine their required and complex maintenance training for their primary product. Technology had not only changed what was possible in enterprise training, but had also altered the expectations of trainees.

Transforming the Patients’ Financial Experience

Our client insures more than 650,000 people and operates 51 hospitals, 800+ clinics, plus 35 non-acute and other provider facilities across the United States.

Transforming the Patients’ Financial Experience

Healthcare and Life Sciences

Transforming the Patients’ Financial Experience

Our client insures more than 650,000 people and operates 51 hospitals, 800+ clinics, plus 35 non-acute and other provider facilities across the United States.

Transforming the Patients’ Financial Experience

Healthcare and Life Sciences

Transforming the Patients’ Financial Experience

Our client insures more than 650,000 people and operates 51 hospitals, 800+ clinics, plus 35 non-acute and other provider facilities across the United States.

 

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Consult one of our global strategists

 

Our team

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Nathan Snyder

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Nathan Snyder, Technology Solutions Lead
Nathan Snyder

Technology Solutions Lead

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Barry Bassin

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Barry Bassin, Solution Lead, Design
Barry Bassin

Solution Lead, Design