Envision innovative products and customer experiences
Luxoft’s Smashing Ideas design team meets you where you are
Provide maximum value for your customers by building meaningful digital experiences.
Get to market faster with products and experiences that create a closer user connection and serial engagements. Unlock extra value by designing both innovative products and services and new business models.
Combining expertise in human-centered design consulting, business strategy and financial analytics, Luxoft’s Smashing Ideas team builds digital experiences that drive adoption and profitable growth for you, and maximum value for your customers.
With our product design strategy services, companies can design, build and launch modern digital products with impact and scale.
Leverage human-centered design to improve CX by optimizing customer interaction and removing friction at any stage of the product lifecycle.
Identify opportunities, minimize risk and create new business models with end-to-end digital product design services.
Enhance cultural change and develop in-house design skills with an optimized design process and design tools advised by an expert human-centered design consultant.
Unlock extra value with bespoke product design services and new business models with closer user connection.
Luxoft combines expertise in human-centered design consulting, business strategy and financial analytics to drive growth.
Unlike many firms, Luxoft is a human-centered design firm that offers an entire suite of end-to-end design services. Crucially, our Smashing Ideas team meet you where you are.
Our product design strategy consulting service collaborates with design teams using net-new or evolving bespoke road mapping to uncover new value paths
Leveraging digital product design, quality assurance and market research, our design strategy services help design teams that improve existing products and innovate new ones
Motivational UX is a customer-centric approach to innovation that applies decades of multidisciplinary research (behavioral psychology, user experience and game-design thinking) to business-focused design solutions, giving you the strategic edge over your competition.
Motivational UX goes beyond the functional, usable and optimized, to deliver motivational experiences that drive consistent business value.
By harnessing the latest in Bluetooth connectivity, there was an opportunity to create a new product with a holistic brushing experience for kids using a Philips Sonicare brush that was so compelling that they would proactively brush their teeth.
Discover how Luxoft created a seamless public transportation experience for over 5m users, developing an account-based system, website, and mobile app.
One of the biggest high-end retailers in the US
A Fortune 100 engineering and manufacturing industry leader sought to redefine their required and complex maintenance training for their primary product. Technology had not only changed what was possible in enterprise training, but had also altered the expectations of trainees.
Real people – prospective users – are at the center of human-centric design (HCD). This means the design team should let their needs, preferences, motivations, life situations and behavior patterns drive the problem-solving process.
To that end, there are seven core aspects human-centric design must address:
Human-centric design (HCD), whether practiced by a human-focused web development agency or a tech startup, enhances the design process in multiple ways. Those include:
Adopting a human-centric design (HCD) approach can impact a business model in several ways:
