Turn your vision into actionable goals
Feb 9, 2022 by Tatiana Garcia Torres
If goals and project vision get conflated, team buy-in becomes difficult. A vision which aligns teams toward success, often results in faster adoption rates and provides teams with a clear direction while facilitating collaboration.
As part of a human-centered design approach, supporting a team through a visioning and goal prioritization exercise ensures a collective understanding of desired outcomes. While most leaders understand the power of a shared vision at the organizational level, few see the value in developing a vision for smaller projects or teams. Leaders will often default to the larger organizational vision and consequently draft a lofty team goal, but even small teams benefit from a vision that outlines their ideal future state, and an organizational vision can feel far away from the team's roles or project. So, defining the project or team vision is a great way to provide purpose to the team's daily work.
A vision captures the ideal future state and encompasses the ultimate purpose for operating. It is a highly transparent and leadership-sponsored statement that outlines what the organization, project or team is ultimately trying to achieve. Due to its brief and idealist nature, the vision statement defines where you want to arrive, but without guidelines for getting there. It’s the North Star for strategy, goal setting and subsequent planning.
The biggest challenge when developing a vision is to ensure it hasn't inadvertently become a goal: While both are important, understanding the difference helps support a more effective project adoption.
Vision and goals are on opposite sides of the spectrum and support success in different ways. A vision is achieved with collective accountability; a goal is achieved with individual or smaller group responsibilities.
Human-centered design thinking is a collaborative practice for gathering input and ideas that push formalized communication boundaries. Setting some guardrails, clearly defined goals and using tools will help your team adapt to such an open and collaborative nature and get the best return on time invested. Invite your team to participate in the creation of your vision with a visioning workshop.
Select your design thinking tools: There is no magic bullet for developing a vision with your team; choose the workshop tools which best suit your culture.
Leverage the team's knowledge to uncover opportunities and challenges that will feed strategy development and prioritization. Much of what comes out of a visioning workshop will serve as some of the high-level strategies and goals.
As strategy and project leaders, you have a powerful opportunity to evolve your vision into measurable, actionable, and results-driven goals. If our human-centric work at Luxoft is any indication, this approach is only the beginning of the visionary impacts for your teams and organization. If you have any questions or want to learn more about our methodologies and winning POVs, feel free to reach out to me or our strategy leadership team.