Challenge
Reimagining communication across over 200 offices worldwide
With more than 20,000 employees spread across over 200 offices worldwide, one of the world’s largest Fortune 500 travel companies was having problems with their internal communications. Having amassed multiple acquisitions, they were operating in siloed and fragmented divisions that did little for creating and maintaining an open culture. They needed to reimagine their whole approach to organizational communication, making it effective and accessible for all employees across the board.
Of course, that’s easier said than done. With a multitude of different communication channels in an ‘always on’ world, our client’s employees were overwhelmed (and disengaged) by the organization’s internal communication systems. The development of a flexible, cross-channel, internal communication strategy, which accounted for multiple types of devices, platforms and contexts made a crucial contribution to their success.