Luxoft received the Gartner® Marketing and Communications Award for Excellence in Marketing and Sales Alignment

Zug, Switzerland, August 22 — Luxoft, a DXC Technology Company, has announced that it is a winner in the 2023 Gartner® Marketing and Communications Awards for Excellence in Marketing and Sales Alignment. Luxoft was selected among the 12 finalists from a pool of 400 submissions. We believe Luxoft’s proficiency in marketing and its continuous dedication to excellence and innovation was the cause for recognition.

Luxoft’s award-winning program resulted from a 12-month sales and marketing collaborative effort. The campaign aimed to grow its presence in one of Luxoft’s strategic accounts — a market-leading premium automaker. Founded on extensive target audience research, the team crafted an omnichannel campaign with 28 remarkable assets, including a mix of LinkedIn tactics, billboards, sales outreach and thought leadership.

The campaign resulted in over 60,000 impressions, more than 100 engagements, and over 50 profile visits, leading to a promising $10 million business opportunity. Luxoft’s Sales team plans to launch a new wave of account-based marketing campaigns to scale the program further. The success illustrates how a robust framework, effective strategy, and great team collaboration can pave the way for substantial business growth.

The Gartner Marketing and Communications Awards celebrate initiatives that push the marketing and communications function forward,” said Alexandra Earl, VP, Advisory in the Gartner Marketing Practice and Chair of the Awards. “Our panel of judges, comprised of leading CMOs and CCOs, have selected 12 winners from a field of 400 submissions. The winners were notable for their use of data to inform decision-making and their relentless drive for innovation.”

“Our skilled specialists consistently demonstrate their capacity to drive transformation in the technology industry and support organizations in finding competitive advantage,” said Luxoft’s Head of Global Marketing, Serge Karas. “This award is not just an honor — we believe it stands as proof of Luxoft’s unwavering commitment to excellence.”

“We are thrilled to be recognized as an innovator in marketing and sales alignment, standing alongside other industry leaders,” added Karas. “Our talented team has proven its ability to generate long-term value. We extend our warm congratulations to our Marketing and Sales teams, whose dedication, innovation and commitment to business goals made this achievement possible.”

Garner Press Release, Gartner Announces the 2023 Gartner Marketing and Communications Award Winners, May 24, 2023.

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About Luxoft

Luxoft, a DXC Technology Company (NYSE: DXC), is a digital strategy and software engineering firm providing bespoke technology solutions that drive business change for customers the world over. Luxoft uses technology to enable business transformation, enhance customer experiences, and boost operational efficiency through its strategy, consulting, and engineering services. Luxoft combines a unique blend of engineering excellence and deep industry expertise, specializing in automotive, financial services, travel and hospitality, healthcare, life sciences, media and telecommunications. For more information, please visit luxoft.com