Wealth management trends for 2022 to keep an eye on
Mar 28, 2022 by Shelagh Conley and Ian Max Ewart
A holistic experience (including expert guidance and 24/7 support) will be a baseline requirement for consumers in the coming years. That means firms and wealth managers will need to demonstrate wholehearted commitment, conducting meaningful conversations with clients while providing authentic financial planning.
This approach could prove challenging for time-poor professionals. Therefore, wealth managers will need to work smarter, particularly as consumers want support wherever they happen to be (expertise on tap, round-the-clock), demanding an engaging digital experience, with a fluid platform that creates substantial engagements.
Source: BAI Banking 2021
Companies need to expand their customer and experience strategies to appeal to the growing number of individuals under 55 years of age, by:
Source: CapGemini 2021
Technology innovations that are altering clients’ lifestyles
The always-on mentality and proliferation of mobile devices and wearables have changed the way clients want to access information. Human-centered design places users at the heart of things by investigating ecosystems, embracing inclusive design and digital upskilling, and keeping things personal.
Source: Galileo Research Executive Summary
Apply user experience (UX) fundamentals and functionality
U.S. banking and capital markets (BCM) companies are not doing enough to keep up with their clients’/customers’ changing money management needs. Expectations have been raised, so managers need to meet clients where they are, assuring users that their firms provide the optimal security and privacy services.
It’s important to be proactive and focus on personalized interactions, embedding financial and behavioral insights, plus instilling confidence through clarity of content. It almost goes without saying that you must also provide super apps for evolving consumers — the right tools, for the right clients, internal employees and customers, at the right time.
Aligning demographic fundamentals and functionality is crucial
Thematic and impact investments will gain traction and become omnipresent.
The millennial-wealth-investment segment — with its heightened focus on equity, racial justice and the environment — is growing and beginning to influence investment decisions. Not surprisingly, valuation of this rapidly evolving environmental, social and governance (ESG) investment criteria has claimed center stage.
This trend is about ensuring an organization's commitment to long-term sustainable growth involves better data and disclosures, to help investors understand the deep interdependence between environmental and social issues.
The increased public, federal and corporate focus around ESG equity presents an amazing opportunity for corporate leaders who accept the challenge.
Recent and emerging techniques will affect investment decisions. Things like:
Sources: Forbes, Nov 2021, CapGemini 2022 Trends, Businesswire 2018
Major impacts of blockchain solutions
On one hand, support for real-time payments on a global scale has meant updating technology or designing new systems. On the other, faster settlement processes have proved a real boon for business. Blockchain’s decentralized ledgers are speeding up reconciliation and transactional settlement processes. And while migration of legacy systems is important, it can create its own challenges.
Several factors will affect end users on B2B, B2C and B2B2C engagements:
Compliance and regulatory adhesion
Products and services
KPIs and the bigger picture
Digital transformation is being validated according to wealth management KPIs. It shows that digital innovation boosts productivity and AUM, which translates into higher market share, revenues and shareholder value.
There’s a lot more to these 2022 trend insights than meets the eye. Visit luxoft.com/banking-capital-markets or contact email@example.com and find out what taking trends seriously could mean for your firm.