Product Design and Development

Launch and sustain products with impact, at scale

With our deep expertise in human-centered design and software engineering, Luxoft helps you create holistic, end-to-end, product development solutions


Transformative solutions that generate new value

In an increasingly complex and competitive business landscape, each new product or service has to deliver exceptional user experiences and intense, measurable impact. However, if you’re missing the necessary heavyweight design and development skills, integrated systems or data managed as a business asset, you’re bound to fall short.


Drawing on deep product-design expertise and multifaceted software engineering capabilities, we help clients conceive, build, launch and scale intelligent digital products and services right across the enterprise ecosystem.

Our Product Design and Development solutions

Continuity across product strategies is a key contributor to the smooth development of breakthrough solutions. Luxoft helps you by aligning design thinking with lean, Agile and DevOps methods, unlocking extra business value, increasing productivity and improving decision-making through the in-depth analysis and integration of user data.


Our multidisciplinary teams share a profound understanding of human-centered design and the need for speed. So, we set up an agile framework for project development which allows experienced scrum teams to validate propositions and generate technical PoCs and MVPs at pace. This ensures that viable solutions reach users much faster.

Create a sustainable product ecosystem

Our design, engineering, analytics and automation expertise helps you transform legacy systems into a scalable, extensible and sustainable ecosystem.

Consistent, cost-effective operations

We believe innovation is about rapid prototyping and applying technology in new ways to accelerate your transformation strategy and create better outcomes.

Leverage data to unlock new value

Luxoft enables you to integrate data and advanced analytics from multiple sources, creating solutions that deliver added value for customers.

Optimize the way people work

Our approach aligns teams and stakeholders with a shared product vision, roadmap and implementation framework, removing conflicting or competing initiatives.

Luxoft Redefining complex training



  • Digital customer-experience platform strategy and implementation
  • Human-centered engineering (HCE)
  • iOS and android development
  • Progressive web app (PWA) and mobile site development
  • Web service and API development
  • Animation
  • AR/VR/MR design
  • Design language systems
  • Information architecture
  • Interaction design
  • Motion graphics
  • Motivational User Experience™ design (MUX)
  • Rapid prototyping and proofs of concept (PoCs)
  • Use-case scenarios
  • User flows
  • UX/UI design
  • Visual identity
  • Wireframes

Consult with one of our global strategists today


Encouraging kids’ healthy habits with UX


When tackling the challenge of kids not brushing their teeth, our Motivational UXTM framework uncovered the question: what if kids don't actually mind brushing their teeth but dislike interrupting what they’re doing to start the process of ending their day? See how interviews, observations and prototypes can deliver insights that lead to award-winning products.


Luxoft Redefining complex training

Why Luxoft

Innovation and product expertise

Vast experience in developing digital experiences and repeatable processes that provide you with the competitive edge you need to grow.

Product launch acceleration

Experts and stakeholders share a product vision, creating breakthrough solutions while reducing risk through the application of lean, Agile and DevOps working practices.

Interdisciplinary solution design

Human-centered design, data and analytics, and technology strategy ensure solutions have both consumer appeal and commercial viability.

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