Strategy and Design Thinking

Business transformation that puts people first

We design human-centered digital strategies that help you maintain relevance and drive your competitive edge.


Human-centered business transformation

In a rapidly shifting business landscape, keeping pace with change is a complex challenge.


A people-first digital strategy empowers you to define and deliver solutions faster and create experiences that customers want.


Our domain, technology and business-design experts will work with you on a bespoke roadmap to build solutions that drive measurable and sustainable value for your business.

Our Strategy & Design Thinking solutions

To deliver groundbreaking digital products and services, you need agility. A lack of organizational alignment, inflexible and outdated technology and systems, cultural resistance to change and underutilized data can hold back progress. We meet your business where it is now to help you overcome complex challenges with less risk.


Starting with design-thinking workshops and incorporating everything from research and data insights to in-lab and at-home user testing, focus groups, reports and dashboards, our multidisciplinary strategy experts work closely with you to create holistic, end-to-end solutions that improve experiences and drive measurable value for your business.

Transformational roadmapping
Envision and align with a transformation roadmap

Align stakeholders on transformational implications and promote buy-in with clear, executable strategic plans

Create human-centered digital operations
Create human-centered digital operations

Assess your current state and get help building an operating model that empowers your people and accelerates growth

Design new digital products, services and ventures
Design new digital products, services and ventures

Identify market opportunities then benefit from ideation, prototyping and value proposition testing to ensure viability and sustainability

Enable innovation and business agility
Enable innovation and business agility

Promote a culture of high performance, boost your agility and develop in-house design-thinking skills that foster future innovation

Luxoft Redefining complex training



  • Business intelligence & modeling
  • Digital roadmaps
  • Scenario & profitability analysis
  • Return on Investment (ROI) tracking
  • Baseline & competitive testing
  • Data-driven behavioral archetypes
  • Instrumented pilot programs
  • Market segmentation
  • Observation rooms/lab studies
  • Protocols for regulatory compliance
  • User journey mapping
  • UX research (1:1 or at scale)

Consult with one of our global strategists today


Redefining complex training


This Fortune 100 engineering and manufacturing company reimagined their approach to complex maintenance training using strategy and design thinking. See how we helped them align and deliver content, collaboration and technology in a way that became a benchmark for the rest of the organization and was recognized by the CEO.


Luxoft Redefining complex training

Why Luxoft

Design and innovation experience

Our proven and repeatable processes, developed over 25 years of bringing digital experiences to life, coupled with ideation and innovation capabilities that drive the improvement of products and services, allow us to unlock the continual growth of your business, seamlessly and affordably.

Interdisciplinary solution design

Powering every project is a bespoke team of the most highly-educated experts in the field. Our practitioners in human-centered design, data and analytics, business transformation and technology strategy deliver desirable solutions that are technically feasible and organizationally viable.

A human-centered approach to everything

The specific and measurable needs of your customers, employees, suppliers and partners define the solutions we develop for you. From strategy and design to implementing, running and maintaining services, we make evidence-based decisions that grow your business and the innovation capabilities of your people.

Client success stories

From a multi-functional automotive ride-and-drive system to a quit-smoking app designed for people with severe mental illness, we’ve used human-centered design and strategy to deliver industry-leading global solutions.

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