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Design and innovation for modern customer experiences


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How we can help you

Get to market faster with products and experiences that create a tighter emotional connection with users and drive long-term, repeated engagement.

Unlock transformative new value, not only through design of innovative products and services, but also through the design of innovative business models. We combine our deep expertise in human-centered design, business strategy, and financial analytics to build digital experiences and business ventures that drive profitable growth for our clients and maximize value for their customers.

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Create new products
and services

Design, build, and launch digital and connected products that have impact and scale

Get closer to creative products and services for mobile, web and connected devices. Explore customer aspirations, design business models and ensure the experiences you invest in get the multidisciplinary attention they require to create breakthrough solutions, measurable value and new revenue opportunities

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Transform customer

Elevate and redefine the existing customer experience by auditing the customer journey, removing friction and optimizing interactions

Overhaul existing experiences of digital products and services for customers or employees. Confidently analyze market data and qualitative user experience data to define new engagement models and user-centric experiences that drive connection and loyalty

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Design new business

Identify new market opportunities, minimize risk and build new business models

Generate new revenue streams, identify disruptive opportunities and operationalize new business ventures that prove their value. Our north star helps you fulfil the unmet needs of new or existing customers, using financially viable and sustainable techniques that are feasible to create and that deliver results

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Enable innovation

Enhance cultural change, develop design skills in-house, and enable client-led innovation

Draw on the right product and service design expertise at the right time. Our history of working side-by-side with customers to build and scale in-house design capabilities includes bootcamps, on-demand coaching, and train the trainer programs. Your internal teams develop the skills, mindsets and repeatable processes that empower a culture for enterprise-quality human-centered design

Motivational UX™

Motivational UX (MUX) is a customer-centric approach to innovation that applies decades of multidisciplinary research in behavioral psychology, user experience, and game design thinking to technology solutions, giving you a strategic edge over your competition.

MUX goes beyond functional, useable, and optimized to deliver motivational experiences that continuously drive business value.



Why Smashing Ideas?


Our 23+ years' experience in bringing digital experiences to market has resulted in repeatable processes and approaches that minimize headaches and get clients the results they want, when they need them.


Comprehensive analysis and research
A combination of qualitative and quantitative analyses and research methods provides a holistic view of market challenges and venture opportunities that drive evidence-based decision making.


Interdisciplinary solution design
The collaborative efforts of our expert practitioners in experience design, visual design, business design, and technology strategy, ensure solutions are desirable to customers, technically feasible, and viable for the business.

Behavioral archetypes toolkit

Understand your target audience better and provide leading digital experiences with our guide to assessing customer behavior


Contact an expert in our global team today